It isn’t daft. Nor is it asking for the world. In fact, wishful thinking can be the driving force that separates the market leaders from the followers. It can determine who is outside of the box rather than in it. It can catapult one’s expectations rather than simply manage them.
When put into the right hands, wishful thinking is used as a platform from which unattainable aspirations are transformed into reality. Imagine a world where wishes come true. Where brands can grow without borders or limitations. It’s all possible when wishful thinking is encouraged, celebrated, and, most importantly, put into action.