Bosch wanted to raise brand awareness, and also promote the new Bosch PMF 10.8LI cordless multi tool during its launch period of exclusive pre-Christmas distribution in B&Q. We needed to deliver awareness and sales, without using TV and where in-store point-of-sale or retail promotion was not possible.
The target audience was passionate about researching more about the product; outdoor and door drops drove them to a light hearted microsite that demonstrated how to earn ‘Brownie Points’ at home whilst showcasing the product’s capabilities. Social media activity running alongside seeded product reviews and created blogs and forums to discuss the tool’s benefits.